Projects
Throughout my career, I've undertaken a diverse range of projects — interesting, complex, enjoyable, and even emotionally moving ones. I've written texts for landing pages, conceived ideas for prominent billboards nationwide, and crafted manifestos that challenge conventional thinking. These experiences have not only honed my skills but also broadened my perspective, pushing boundaries where others might hesitate.
Manifesto for the brabrabra
Background: January is often considered the most challenging month, marked by the occurrence of the "Blue Monday," known as the saddest day of the year. The brand was tasked with supporting women who may feel exhausted and demotivated after the challenges of the past year.
Idea: A Manifesto - designed to resonate with all, serving as both a symbol and a reminder.
Utilization of underwear from brabrabra
Background: In the current context, I was tasked with updating and revitalizing the concept of our service, "Disposal of Old Linen." During this process, we developed an idea, a slogan, a video, landing page texts, an advertising campaign, and social media content.
Idea: The core concept aimed to inspire people to continue living fully and striving for improvement regardless of circumstances. Our video adopted an inclusive approach in selecting its protagonists and showcased our achievements from previous years.
Slogan: "We care, here and now. Dispose of your old underwear and receive a promo code for new ones."
"UANDERWEAR" publication about the underwear industry in Ukraine
Background: A year ago, the brand was approached by a publishing house with an offer to become a part of history by contributing to a book about the underwear industry in Ukraine titled "UANDERWEAR". Subsequently, the main chapters and key themes were determined, including the brand's role in the history of creation, ideology, approaches, technologies, and team.
Role: I participated as a copywriter in writing the section about the brand.
Now: Today, this book is available for sale both in Ukraine and internationally.
Billboard for brabrabra
Background: A year and a half into the full-scale war, brabrabra decided to emphasize the brand's ideologies despite the challenges, considering the context in which every Ukrainian woman lives her daily life.
Idea: Introducing a new philosophy of a woman in underwear: one where a woman is not just an accessory. Our advertising aims to engage in a conversation with women, supporting each in their choices.
Slogan: "Free to be yourself! Free to be Ukrainian."
Name for the brabrabra Lingerie School video section
Background: The brabrabra brand not only offers comfortable underwear but also boasts a high level of expertise. Hence, one of its main initiatives is the Lingerie School, which includes educational videos about underwear and related topics. To distinguish these videos significantly from others, a name was devised.
Name: PROBRA
Idea: With a concise and accessible title, we convey the essence of the videos and the primary focus of the brand. Emphasizing the professionalism and expertise of our specialists is crucial.
Ideological concept for Ornament
Backgranud: Summer 2022 marks a new beginning for the Ornament brand following the onset of a full-scale war. The owner is spearheading the creation of a significant collection that is expected to sell out rapidly.
Role: In my capacity as a creative copywriter for this project, I conceptualized the idea, crafted the name and slogan, and developed the photo concept.
Idea: The collection features predominantly red and black colors, symbolizing both independence and the expression of love and grief. These colors convey a spectrum of emotions and sentiments, paying homage to the past's creativity. Inspired by the words of the renowned Ukrainian author Dmytro Pavlychko, "Two colors are mine, two colors: Red is love, and black is grief."
